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Use short calls-to-action that are easy to see, decide upon, and react to on a small screen. Use mobile-friendly landing pages that are simple, easy-to-read, and easy to interact with. Utilize extensions, such as the call button, for easier interaction with your ad on a phone. Mobile ads should be less than 60 characters. Sitelinks between 15-17. Be sure to click the “mobile” option during setup. Google gives preference to mobile-optimized text ads and extensions for mobile searches. Simply repurposing desktop ads and designs won’t cut it. Here are a few things to remember to take advantage of this and optimize your PPC for mobile. Seller ratings: Showcase online business ratings and reviews gathered from reputable sources.Īccording to Think with Google, consumers spend 15 hours per week researching from their smartphones and 93% of people who used mobile research went on to purchase. Dynamic structured snippets: Show more landing page information underneath your ad to give more information and increase click-throughs. Previous visits: Show people whether they’ve clicked your site from Google search results in the past to help them find it again. Consumer ratings: Add survey data that shows industry-specific consumer ratings. Callout extensions: Add additional text to help people see benefits of working with you. Site link extensions: Help people find what they are looking for on your site in one click. Review extensions: Show customer reviews under your ad copy from a third-party source. 
Location extensions: Add a clickable map pin or call button to the bottom of your ad, so it is easy to find your nearest storefront location or phone number.Call extensions: add a click-able “call” button for those searching on their smartphone.
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App extensions: add a link that sends people directly to the app store or begins the download of your app. #PAY PER CLICK MAP BACKGROUND FREE#
Utilize AdWords Extensionsĭid you know that there are free ad extensions provided through Google AdWords that you can use to show additional information below your ad? They are free to implement and can be highly beneficial to your campaign. Be sure to download VONT’s (free!) 12 Steps to a Better Converting Optimized Landing Page for all our tips. Worth remembering at this point is the landing page you’ll be driving your traffic to.
Use the free tools available to make keyword research faster, easier, and more accurate, such as Google’s Keyword Planner.For example, “pants – women’s pants – women’s long pants – women’s black long pants.” Be careful though, too specific can sometimes do more harm than good. Start with broad keywords and make them more specific.Drive traffic without driving up ad spend by trying to find high volume and low competition keywords.
Having two impressions on page 1 of the SERP (search engine results page) is better than having one, and you can direct customers to the best landing page for their needs with your PPC ads.
Generally, we recommend bidding on important keywords even if you rank for them organically. If you’re like most companies, there are hundreds of keywords out there that you’d like to rank for, so deciding which are best for your PPC ad can be difficult. To that end, here are 5 essential areas to pay attention to when setting up a PPC campaign: Keyword Research & Selectionĭiligent keyword research and careful selection can make or break the success and ROI of your PPC ad spend. With its ability to create interactions that are focused, immediate, and responsive, a PPC campaign is a valuable tool for getting your brand’s message in front of the right people at the right time. Thinking about starting a pay-per-click (PPC) campaign (sometimes called paid search, search engine marketing or just SEM)?
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