OK, now that you know how this strategy works, how to execute it, and what not to do, remember the key to executing this strategy effectively: consistency.įor any of these Multiples of Three grid patterns, the most important element to maintain them is to repeat the pattern you chose consistently, without changing or stopping it, unless it makes the grid look better when people scroll through it. Sure, you’ll have a distinct grid, but none of the individual photos will get engagement (which means that your account won’t be valuable) because the only thing your audience will see is a small portion of a larger photo that makes no sense and has no value on their home feed (plus, is usually blurry due to the photo size). This creates a cohesive grid because it looks like every row was crafted thoughtfully, and it’s visually pleasing for the eye. As long as you always post visually related groups of three, each row of your grid will look unique as well as build into an overall cohesive and differentiated grid.įor example, the ceramics curator account posts three similar-looking photos in a row featuring ceramicists who share visual similarities in their work. After a grouping of three, you post another grouping of three that tells a different distinct visual story. Meaning, you post three photos or videos that tell a visual story or are at least visually related back-to-back-to-back. You could also continue with a wide number of variations of what a grid could look like as long as you continually post the same pattern in a multiple of three.Īs long as you don’t deviate from the pattern, it’ll look like a well-thought-out grid.Īnother widely used but rarely perfected take on the Multiples Of Three strategy is always posting visually related imagery in groupings of three. You could accomplish something similar by always posting a photo of someone’s face every third post, or a quote every third post, or whatever other types of content are visually cohesive and you can consistently repeat. In an increasingly competitive Instagram landscape, that matters. Over a long enough time, that slight increase in conversion can turn into thousands of new followers. But it will increase the percentage of people discovering you who are converted into new followers, in comparison to a page that offers something similar but doesn’t make the effort to craft a differentiated Instagram grid. Having a carefully crafted Instagram grid won’t get more people to discover your page. The process is quick and simple, and since most Instagram users (us) don’t take the time to thoroughly read through an account’s content, we mainly evaluate of whether we find it interesting or valuable enough to follow exclusively by how the account’s grid looks when we scroll through it. If the account offers the type of content that interests us, in a way we find interesting and/or valuable, we follow it. You can learn about the whole process of how to grow and monetize an Instagram account through my Instagram Small Business Class 👍🏽
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